Core Competencies

Objective & Experience

With 12+ years of diverse industry experience, I’ve honed my skills in marketing, data analysis, and project management. As a Chief Marketing Officer for Fractal Markets Forex Education Platform, I drove strategic initiatives, expanding the client base and revenue. At Amazon Music Podcast Platform, I led a team to overhaul the email marketing strategy, significantly improving open rates. My role as a Senior Data Analyst at Effectv - Comcast NBC UNIVERSAL involved developing marketing roadmaps and optimizing resource allocation. Committed to excellence and innovation, I inspire growth and collaboration within teams while strategically driving business growth and initiatives.

Core Competencies

● Leadership: Inspiring teams towards common goals, fostering collaboration, and driving innovation.
● Strategic Planning: Developing long-term strategies and translating them into actionable plans.
● Decision-Making: Making informed decisions under pressure to achieve optimal outcomes.
● Communication: Articulating complex ideas clearly and persuasively to diverse audiences.
● Problem-Solving: Analyzing data and devising effective solutions to complex problems.
● Financial Management: Managing budgets, allocating resources, and maximizing profitability.
● Team Building and Development: Recruiting, developing, and empowering high-performing teams.
● Change Management: Leading organizational change initiatives and ensuring smooth transitions.
● Strategic Partnerships: Building and nurturing partnerships to drive mutual success.
● Adaptability: Thriving in dynamic environments and navigating uncertainty.
● Ethical Leadership: Upholding integrity and ethical conduct in all decisions and actions.
● Risk Management: Identifying, assessing, and mitigating risks to ensure organizational resilience.

SAAS Tools & Skillset

Tools & Skillset

Enhance Journey maps and develop personas:
● Marketing Cloud Journey Builder
● ESRI Heat-mapping
● Kantar
● Nielsen


Content Development:
● Mastery level Copywriting skills
● Competitive Research
● Canva


Marketing tools and CRMs:
● Qualtrics Survey Builder Certified
● Data Studio
● Google Analytics


Leadership & Project Management Experience:
● Microsoft Office (Word, Excel, PowerPoint)
● Project management software (e.g., Trello, Slack, Asana, or Microsoft Project)
● Database Management Experience

Social Media and SEO:
● Social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
● SEO tools (e.g., SEM Rush)
● Adobe Creative Suite including Adobe Photoshop, Illustrator, InDesign


2 Years Luxury Sales experience through Agency:
● Experience-based knowledge in Seibel
● CRM platform for sales automation and customer relationship management

Education & Distinctions

Education

Texas Southern University - MBA, Business Intelligence Track 2016 - 2017 2019-2020

Texas Southern University - Masters of Science Human Services & Consumer Science 2014 - 2016


Stephen F. Austin State University - Bachelor of Arts, Communications & Political Science 2009 - 2013

Distinctions

Graduate Student Association, TSU Business Chapter - 2016-2017

Graduate Student Fellow - 2015

Public Relations Chair. Student Government Association - 2012